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SkillMarketingGrowth

Ad Creative

Generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

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01

Overview

Ad Creative is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. The skill is structured around practical workflows—covering Before Starting, How This Skill Works, Grounded Inputs, Platform Specs, Generating Ad Visuals, Generating Ad Copy—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `ads`, `copywriting`, `marketing-psychology`, `image`, `video`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/ad-creative
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill ad-creative

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/ad-creative ~/.claude/skills/ad-creative

Claude.ai

Customize → Skills → Upload the `ad-creative` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with ad creative language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Before Starting, How This Skill Works, Grounded Inputs, Platform Specs, Generating Ad Visuals, Generating Ad Copy, Iterating from Performance Data, Iteration Log.

If Claude does not auto-select it, say: “Use the Ad Creative skill (`ad-creative`)…”.

05

Example prompts

  • “Generate 10 Meta primary-text variants and 15 Google RSA headlines for our freemium analytics product. ICP: mid-market marketing ops. Offer: 14-day trial.”
  • “Here is last month’s ad CSV (CTR, CPC, ROAS). Identify winning patterns and produce the next creative batch.”
  • “Build a creative roadmap for Q3: exploration vs scaling, production tiers, and a monthly retro template.”
  • “Draft 8 hooks for a faceless motion ad promoting our free SEO audit tool.”
06

Use cases and examples

  • Generate 15 RSA headlines + descriptions for a Google Search campaign
  • Iterate Meta primary text from a CSV of CTR/ROAS winners
  • Produce a grounded static-ad batch from reviews + winning ads corpus
  • Build a creative roadmap with exploration vs scaling branches
  • Draft hooks for faceless/motion video ads by funnel stage
  • Create a stakeholder creative-review page for approval
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Ad Creative fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `ads` and `copywriting` when the workflow spans channels.
09

Sources