We build the automation layer your real estate brokerage is missing.
LimeDock designs and deploys custom, owned workflow systems for real estate teams — portal lead routing, showing feedback loops, MLS-triggered listing nurture, agent coordination digests, and post-close review capture. Everything wired into your Slack, CRM, and listing tools. You own the code, forever.
Here's what a typical Monday looks like without automation.
9:02 AM
The inbox is already behind.
Three Zillow leads came in overnight. They're sitting in a shared Gmail with no owner. Your top agent is on a showing. Someone will get to them — probably after lunch. The competing brokerage responded at 8:47am. They'll take two of those three.
1:17 PM
The showing happened. Now what?
Marcus did the showing at 22 Birchwood. The buyer seemed interested. But feedback? It's in Marcus's texts, maybe. The seller calls you at 1pm asking how it went. You text Marcus. He's between showings. You'll try again tonight.
5:44 PM
The week slipped through again.
You pull up the CRM to see who followed up on what. Half the leads have no activity. Two listings have been stale for 9 days. Saturday's open house had 14 visitors. Zero follow-up emails went out. You'll build a digest this weekend. You said that last weekend too.
"The market moves in minutes. Your inbox takes hours."
THE REALITY WITHOUT AUTOMATION
Every week. Same leaks. Different deals.
These aren't edge cases. They're Monday through Friday at every brokerage running without automation.
Speed-to-lead
Zillow lead. 3h 42m. No response.
Showing follow-up
Showing feedback? Three unanswered texts.
Nurture sequences
Open house, 14 visitors. 0 follow-ups sent.
Listing automation
Listing stale 11 days. No price-drop alert sent.
Referral capture
Deal closed. Review never asked for.
Agent accountability
Monday digest. Built by hand. Every week.
What changes when your brokerage runs on owned automation.
WITHOUT LIMEDOCK
Portal leads wait in a shared inbox
Showing feedback lives in iMessage threads
Nurture stops when the market gets loud
Team lead compiles digest on Sunday night
Closed deal, no review asked for
No idea which agent responded in time
WITH LIMEDOCK
Leads route to the right agent in < 60s
Feedback captured, summarized, sent to seller automatically
Stage-aware sequences run regardless of how busy it gets
Digest lands in Slack every Monday at 8am
Post-close sequence fires on closing date, every time
Response times tracked, visible, actionable
Pick the workflow losing you the most leads.
We ship the first one in 48 hours. Then one every week. You own the code.
01
Portal Lead → Slack + CRM in 60 seconds
Inbound lead from Zillow, Realtor.com, or your site auto-creates a CRM contact, assigns the right agent, and posts a drafted first-touch in Slack.
Trigger: portal webhook
02
Stage-aware listing nurture
Buyer and seller sequences that fire on MLS status changes — new listing, price reduction, open house, under contract. No manual list management.
Trigger: MLS status change
03
Showing feedback loop
Post-showing nudge to the buyer agent → structured notes → summary to seller → CRM updated. The full loop, automated.
Trigger: showing window end
04
Agent coordination digest
Daily Slack digest of open leads, stalled listings, and unanswered follow-ups. Your team lead sees what's leaking before the week gets loud.
Trigger: cron 8:00 AM
05
Post-close review & referral capture
Closing triggers a multi-touch sequence: Google/Zillow review request, video testimonial link, and a referral intro template — all on schedule.
Trigger: deal close date
06
Real-time attribution dashboard
Track which sources close, which agents convert, and what your marketing ROI actually is — live, without rebuilding a spreadsheet every week.
Trigger: live event stream
Map one workflow losing you leads. 30 minutes.
Bring your lead response, listing follow-up, or showing feedback. We'll sketch the fastest path to a live automation your brokerage owns.