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SkillMarketingGrowth

Paid Ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.

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01

Overview

Paid Ads is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. The skill is structured around practical workflows—covering Before Starting, Reference Routing, Platform Selection Guide, Campaign Structure Best Practices, Ad Copy Frameworks, Audience Understanding & Targeting—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `ad-creative`, `cro`, `analytics`, `attribution`.

SaaSE-commerceAgencyOther

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/ads
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill ads

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/ads ~/.claude/skills/ads

Claude.ai

Customize → Skills → Upload the `ads` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with paid ads language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Before Starting, Reference Routing, Platform Selection Guide, Campaign Structure Best Practices, Ad Copy Frameworks, Audience Understanding & Targeting, Modern Meta playbook (Andromeda era — 2026+), Creative Best Practices.

If Claude does not auto-select it, say: “Use the Paid Ads skill (`ads`)…”.

05

Example prompts

  • “We have $12k/mo. Recommend Google vs Meta vs LinkedIn split for a B2B SaaS ICP (VP Marketing at 50–500 person companies).”
  • “Audit this Meta account structure for fatigue and propose kill/graduate/scale rules with TCPL anchors.”
  • “Design an ABM LinkedIn campaign for a 180-account list including bidding progression and measurement.”
  • “Build a Google Search launch plan with match-type gates and negative keywords for our category terms.”
06

Use cases and examples

  • Choose Google vs Meta vs LinkedIn based on ICP and budget
  • Design a B2B paid funnel with kill/scale rules and offline conversions
  • Audit Meta structure for fatigue, CBO mix, and creative count ceilings
  • Build a LinkedIn ABM list campaign with penetration targets
  • Set negative-keyword and match-type gates for Google Search
  • Reconcile platform-reported CPA with GA/CRM reality
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Paid Ads fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `ad-creative` and `cro` when the workflow spans channels.
09

Sources