AI Marketing Skills
17-framework marketing skill bundle for outreach, audits, and campaign structure—useful as a general GTM operating system for mid-market teams.
Overview
BrianRWagner/ai-marketing-skills is a general marketing framework pack (outreach, audits, campaign structure) often cited as the most adopted non-SEO marketing skill bundle. Treat frameworks as starting points to localize for your stack and ICP.
Work with LimeDock
Using this skill? LimeDock can wire it into a durable automation you own.
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We sell owned automations for SaaS teams — live workflows that plug into Slack, CRM, and your internal platform — not just a skill list.
Link
Installation guide
npx skills add BrianRWagner/ai-marketing-skills
# or
git clone https://github.com/BrianRWagner/ai-marketing-skills.git ~/.claude/skills/ai-marketing-skillsHow to use it
Pick one framework (campaign, audit, or outreach) and run it end-to-end on a real initiative. Save localized versions into your team playbook.
Example prompts
- “Run a marketing audit framework on our current funnel and produce a 30-day action plan.”
- “Adapt the outreach framework for our ICP (HR leaders at 200–1000 person companies).”
- “Build a campaign brief using the bundle’s campaign structure skill.”
Use cases and examples
- Campaign structure workshops
- Marketing audits for new retainers
- Outreach framework localization
- GTM checklist standardization
- Cross-functional marketing planning
Prerequisites
- Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
- Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
- Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
- Permission to install third-party skills — audit SKILL.md first
- Optional: analytics or ad-platform access when the task needs real performance data
Tips
- Keep triggers specific so AI Marketing Skills only fires when relevant.
- Audit SKILL.md and any bundled scripts before production use.
- Pair with verification (analytics, QA, human edit) before shipping.
- Re-audit installed skills monthly to avoid context tax from unused packs.