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SkillMarketingGrowth

AI SEO / GEO

Optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.

01

Overview

AI SEO / GEO is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. The skill is structured around practical workflows—covering Before Starting, How AI Search Works, AI Visibility Audit, Optimization Strategy, Free, Pro—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `seo-audit`, `schema`, `content-strategy`, `programmatic-seo`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/ai-seo
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill ai-seo

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/ai-seo ~/.claude/skills/ai-seo

Claude.ai

Customize → Skills → Upload the `ai-seo` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with ai seo / geo language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Before Starting, How AI Search Works, AI Visibility Audit, Optimization Strategy, Free, Pro, Enterprise, Agentic Experiences.

If Claude does not auto-select it, say: “Use the AI SEO / GEO skill (`ai-seo`)…”.

05

Example prompts

  • Run an AI visibility audit on https://example.com. Score citability, schema, entity clarity, and AI crawler access.
  • Rewrite this blog post for ChatGPT/Perplexity citations and add FAQ schema + question-led H2s.
  • Generate llms.txt for our docs site and a prioritized GEO fix list for the top 10 pages.
  • Create an AEO brief for a comparison page targeting “[competitor] alternative”.
06

Use cases and examples

  • Run an AI-visibility audit for ChatGPT/Perplexity/AI Overviews citations
  • Rewrite a pillar page for answer-engine citability and entity clarity
  • Generate llms.txt and FAQ schema for top commercial pages
  • Build an AEO content brief with question-led headings
  • Score pages for E-E-A-T and factual density before publish
  • Prioritize GEO fixes by estimated citation impact
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so AI SEO / GEO fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `seo-audit` and `schema` when the workflow spans channels.
09

Sources