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SkillMarketingGrowth

Analytics Tracking

Analytics Tracking skill from Corey Haines’ Marketing Skills collection.

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01

Overview

Analytics Tracking is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Analytics Tracking skill from Corey Haines’ Marketing Skills collection. The skill is structured around practical workflows—covering Initial Assessment, Core Principles, Tracking Plan Framework, Event Naming Conventions, Essential Events, Event Properties—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `attribution`, `ab-testing`, `cro`, `revops`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/analytics
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill analytics

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/analytics ~/.claude/skills/analytics

Claude.ai

Customize → Skills → Upload the `analytics` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with analytics tracking language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Initial Assessment, Core Principles, Tracking Plan Framework, Event Naming Conventions, Essential Events, Event Properties, GA4 Implementation, Google Tag Manager.

If Claude does not auto-select it, say: “Use the Analytics Tracking skill (`analytics`)…”.

05

Example prompts

  • “Use the Analytics Tracking skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how Analytics Tracking would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running Analytics Tracking monthly.”
  • “Review my draft plan and improve it with Analytics Tracking. Call out assumptions and risks.”
06

Use cases and examples

  • Draft a full tracking plan with event names and properties
  • Implement GA4 + GTM conversion events for signup/checkout
  • Audit broken or duplicate event firing before a launch
  • Define UTM conventions across paid, email, and partner links
  • Map essential product events for Mixpanel/Segment
  • Validate that experiment and ad pixels match the source of truth
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Analytics Tracking fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `attribution` and `ab-testing` when the workflow spans channels.
09

Sources