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SkillMarketingGrowth

ASO Audit

Audit or optimize an App Store or Google Play listing.

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01

Overview

ASO Audit is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Audit or optimize an App Store or Google Play listing. The skill is structured around practical workflows—covering When to Use, Before Auditing, Phase 1 — Identify Store & Fetch, Phase 1.5 — Assess Brand Maturity, Phase 2 — Score Each Dimension, Phase 3 — Competitor Comparison (Optional)—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `copywriting`, `competitor-profiling`, `marketing-psychology`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/aso
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill aso

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/aso ~/.claude/skills/aso

Claude.ai

Customize → Skills → Upload the `aso` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with aso audit language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** When to Use, Before Auditing, Phase 1 — Identify Store & Fetch, Phase 1.5 — Assess Brand Maturity, Phase 2 — Score Each Dimension, Phase 3 — Competitor Comparison (Optional), Phase 4 — Generate Report, Platform-Specific Rules.

If Claude does not auto-select it, say: “Use the ASO Audit skill (`aso`)…”.

05

Example prompts

  • “Use the ASO Audit skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how ASO Audit would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running ASO Audit monthly.”
  • “Review my draft plan and improve it with ASO Audit. Call out assumptions and risks.”
06

Use cases and examples

  • Score an App Store listing across title, creative, and conversion
  • Rewrite keywords/subtitle for a competitor-dense category
  • Compare screenshots and social proof vs top 3 rivals
  • Localize listing copy for a new market launch
  • Improve What's New notes for a major release
  • Produce an ASO audit report for stakeholders
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so ASO Audit fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `copywriting` and `competitor-profiling` when the workflow spans channels.
09

Sources