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SkillMarketingGrowth

Competitor Profiling

Research, profile, or analyze competitors from their URLs.

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01

Overview

Competitor Profiling is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Research, profile, or analyze competitors from their URLs. The skill is structured around practical workflows—covering Initial Assessment, Core Principles, Saving Raw Data, Research Process, Output Format, At a Glance—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `competitors`, `customer-research`, `sales-enablement`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/competitor-profiling
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill competitor-profiling

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/competitor-profiling ~/.claude/skills/competitor-profiling

Claude.ai

Customize → Skills → Upload the `competitor-profiling` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with competitor profiling language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Initial Assessment, Core Principles, Saving Raw Data, Research Process, Output Format, At a Glance, Positioning & Messaging, Product & Features.

If Claude does not auto-select it, say: “Use the Competitor Profiling skill (`competitor-profiling`)…”.

05

Example prompts

  • “Use the Competitor Profiling skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how Competitor Profiling would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running Competitor Profiling monthly.”
  • “Review my draft plan and improve it with Competitor Profiling. Call out assumptions and risks.”
06

Use cases and examples

  • Run a full Competitor Profiling workflow on a live product or campaign
  • Produce a reusable Competitor Profiling brief/checklist for the team
  • Audit the current state and prioritize fixes for competitor profiling
  • Generate first-draft artifacts then refine with brand constraints
  • Connect Competitor Profiling output to measurement and next experiments
  • Document a playbook entry so competitor profiling learnings compound
  • Apply the “Initial Assessment” guidance to a current initiative
  • Apply the “Core Principles” guidance to a current initiative
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Competitor Profiling fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `competitors` and `customer-research` when the workflow spans channels.
09

Sources