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SkillMarketingGrowth

Competitor & Alternative Pages

Create competitor comparison or alternative pages for SEO and sales enablement.

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01

Overview

Competitor & Alternative Pages is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Create competitor comparison or alternative pages for SEO and sales enablement. The skill is structured around practical workflows—covering Initial Assessment, Core Principles, Page Formats, Essential Sections, Content Architecture, Research Process—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `competitor-profiling`, `programmatic-seo`, `copywriting`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/competitors
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill competitors

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/competitors ~/.claude/skills/competitors

Claude.ai

Customize → Skills → Upload the `competitors` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with competitor & alternative pages language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Initial Assessment, Core Principles, Page Formats, Essential Sections, Content Architecture, Research Process, SEO Considerations, Output Format.

If Claude does not auto-select it, say: “Use the Competitor & Alternative Pages skill (`competitors`)…”.

05

Example prompts

  • “Use the Competitor & Alternative Pages skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how Competitor & Alternative Pages would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running Competitor & Alternative Pages monthly.”
  • “Review my draft plan and improve it with Competitor & Alternative Pages. Call out assumptions and risks.”
06

Use cases and examples

  • Run a full Competitor & Alternative Pages workflow on a live product or campaign
  • Produce a reusable Competitor & Alternative Pages brief/checklist for the team
  • Audit the current state and prioritize fixes for competitor & alternative pages
  • Generate first-draft artifacts then refine with brand constraints
  • Connect Competitor & Alternative Pages output to measurement and next experiments
  • Document a playbook entry so competitor & alternative pages learnings compound
  • Apply the “Initial Assessment” guidance to a current initiative
  • Apply the “Core Principles” guidance to a current initiative
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Competitor & Alternative Pages fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `competitor-profiling` and `programmatic-seo` when the workflow spans channels.
09

Sources