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SkillMarketingGrowth

Content Strategy

Content Strategy skill from Corey Haines’ Marketing Skills collection.

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01

Overview

Content Strategy is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Content Strategy skill from Corey Haines’ Marketing Skills collection. The skill is structured around practical workflows—covering Before Planning, Searchable vs Shareable, Content Types, Content Pillars and Topic Clusters, Keyword Research by Buyer Stage, Content Ideation Sources—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `copywriting`, `seo-audit`, `ai-seo`, `social`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill content-strategy

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/content-strategy ~/.claude/skills/content-strategy

Claude.ai

Customize → Skills → Upload the `content-strategy` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with content strategy language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Before Planning, Searchable vs Shareable, Content Types, Content Pillars and Topic Clusters, Keyword Research by Buyer Stage, Content Ideation Sources, Prioritizing Content Ideas, Output Format.

If Claude does not auto-select it, say: “Use the Content Strategy skill (`content-strategy`)…”.

05

Example prompts

  • “Use the Content Strategy skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how Content Strategy would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running Content Strategy monthly.”
  • “Review my draft plan and improve it with Content Strategy. Call out assumptions and risks.”
06

Use cases and examples

  • Run a full Content Strategy workflow on a live product or campaign
  • Produce a reusable Content Strategy brief/checklist for the team
  • Audit the current state and prioritize fixes for content strategy
  • Generate first-draft artifacts then refine with brand constraints
  • Connect Content Strategy output to measurement and next experiments
  • Document a playbook entry so content strategy learnings compound
  • Apply the “Before Planning” guidance to a current initiative
  • Apply the “Searchable vs Shareable” guidance to a current initiative
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Content Strategy fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `copywriting` and `seo-audit` when the workflow spans channels.
09

Sources