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Free Tools Strategy

Free Tools Strategy skill from Corey Haines’ Marketing Skills collection.

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01

Overview

Free Tools Strategy is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Free Tools Strategy skill from Corey Haines’ Marketing Skills collection. The skill is structured around practical workflows—covering Initial Assessment, Core Principles, Tool Types Overview, Ideation Framework, Lead Capture Strategy, SEO Considerations—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `lead-magnets`, `seo-audit`, `product-marketing`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/free-tools
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill free-tools

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/free-tools ~/.claude/skills/free-tools

Claude.ai

Customize → Skills → Upload the `free-tools` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with free tools strategy language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Initial Assessment, Core Principles, Tool Types Overview, Ideation Framework, Lead Capture Strategy, SEO Considerations, Build vs. Buy, MVP Scope.

If Claude does not auto-select it, say: “Use the Free Tools Strategy skill (`free-tools`)…”.

05

Example prompts

  • “Use the Free Tools Strategy skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how Free Tools Strategy would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running Free Tools Strategy monthly.”
  • “Review my draft plan and improve it with Free Tools Strategy. Call out assumptions and risks.”
06

Use cases and examples

  • Run a full Free Tool Strategy (Engineering as Marketing) workflow on a live product or campaign
  • Produce a reusable Free Tool Strategy (Engineering as Marketing) brief/checklist for the team
  • Audit the current state and prioritize fixes for free tool strategy (engineering as marketing)
  • Generate first-draft artifacts then refine with brand constraints
  • Connect Free Tool Strategy (Engineering as Marketing) output to measurement and next experiments
  • Document a playbook entry so free tool strategy (engineering as marketing) learnings compound
  • Apply the “Initial Assessment” guidance to a current initiative
  • Apply the “Core Principles” guidance to a current initiative
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Free Tools Strategy fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `lead-magnets` and `seo-audit` when the workflow spans channels.
09

Sources