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SkillDesignMarketing

Hallmark

Anti-AI-slop design skill for Claude Code, Cursor, and Codex — picks a macrostructure + theme, runs 57 slop-test gates, and refuses generic LLM UI defaults.

01

Overview

Hallmark (nutlope / Together AI) is a design skill that refuses to look AI-generated. It picks a page macrostructure for the brief, dresses it in one of twenty-one themes (or Custom), runs fifty-seven slop-test gates plus a pre-emit self-critique, and blocks the on-distribution defaults every LLM was trained into. Four verbs: default build, `hallmark audit` (punch list, no edits), `hallmark redesign` (new fingerprint, keep copy/IA/brand), and `hallmark study` (extract DNA from a screenshot or URL into a portable design.md).

SaaSAgencyE-commerceOther

Work with LimeDock

Using this skill? LimeDock can wire it into a durable automation you own.

Skills show what's possible. LimeDock builds and runs the owned marketing, sales, and ops automations around them.

We sell owned automations for SaaS teams — live workflows that plug into Slack, CRM, and your internal platform — not just a skill list.

02

Link

https://github.com/nutlope/hallmark
03

Installation guide

npx skills add nutlope/hallmark

Re-run anytime to update. Or copy `skills/hallmark/SKILL.md` + `references/` into your agent skills directory.

Live demos: https://www.usehallmark.com

04

How to use it

1. Describe the brief (product, audience, mood). 2. Let Hallmark pick macrostructure + theme, or ask for Custom when no catalog theme fits. 3. Use `hallmark audit <target>` before redesigns. 4. Use `hallmark study <screenshot|URL>` to steal DNA (not pixels) from a reference. 5. Pair with Frontend Design / Taste Skill for implementation follow-through.

05

Example prompts

  • Use Hallmark to design a landing page for a B2B analytics API — avoid purple gradients and card grids.
  • hallmark audit src/app/page.tsx and give me a punch list of AI-slop patterns.
  • hallmark redesign the pricing page: keep the copy and sections, change the visual fingerprint.
  • hallmark study https://example.com and emit a portable design.md I can hand to another agent.
06

Use cases and examples

  • Ship a marketing landing page that does not look like every other AI site
  • Audit an existing Next.js marketing page against anti-slop gates
  • Redesign a SaaS homepage while keeping IA and copy
  • Extract design DNA from a competitor screenshot into design.md
  • Generate distinct page shapes for two different brand briefs
07

Prerequisites

  • Claude Code, Cursor, Codex, or another Agent Skills–compatible host
  • Permission to install third-party skills — audit SKILL.md first
  • A concrete brief (audience, product, constraints) beats vague “make it pretty”
08

Tips

  • Two pages by Hallmark for two briefs should feel like different sites — if they don’t, tighten the brief.
  • Use audit before redesign so you know which slop patterns you’re killing.
  • Custom theme is for briefs with real creative intent; vanilla SaaS briefs stay in catalog themes.
  • Pair with stop-slop / no-ai-slop for hero copy after the visual system is locked.
09

Sources