Email Blueprints
mailchimp/email-blueprints
Mailchimp’s open email templates/blueprints for building better HTML emails. GitHub: mailchimp/email-blueprints (~7.0k stars).
GitHub repository
Overview
Email Blueprints is the open-source project at mailchimp/email-blueprints on GitHub (https://github.com/mailchimp/email-blueprints). Mailchimp’s open email templates/blueprints for building better HTML emails. Category on LimeDock: marketing. Approximate community size: ~7.0k GitHub stars. Repo (copy/paste): https://github.com/mailchimp/email-blueprints This LimeDock Directories page explains what it is and how teams use it in plain English — so searches for the GitHub project can land on a practical guide.
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Link
Installation guide
Open the GitHub repository, then follow the README for your stack.
Official GitHub repository: https://github.com/mailchimp/email-blueprints GitHub path: mailchimp/email-blueprints
How to open it: 1. Copy this URL: https://github.com/mailchimp/email-blueprints 2. Clone or follow the README install for your OS / stack. 3. Start with the smallest example in their docs before production use.
How to use it
**Simple example** Every campaign reinvents broken HTML email layouts.
1. Browse the blueprints. 2. Fork a layout that matches your campaign type. 3. Adapt styles to brand; test in major clients.
Example prompts
- “Pick an email blueprint for a product launch newsletter.”
- “How do we adapt blueprints to our brand CSS constraints?”
- “Checklist for testing HTML email.”
Use cases and examples
- Evaluate mailchimp/email-blueprints for your stack
- Onboard a teammate to Email Blueprints with a shared checklist
- Compare Email Blueprints against tools you already pay for
- Capture lessons in your internal wiki after a pilot
Prerequisites
- ESP or HTML email send path
- Design/brand assets
Tips
- HTML email is still table hell — test litmus/clients.
- Keep templates versioned.