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SkillGrowthMarketing

Matomo

matomo-org/matomo

Full-featured open-source web analytics suite you can self-host for data ownership. GitHub: matomo-org/matomo (~22k stars).

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GitHub repository

https://github.com/matomo-org/matomo
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Overview

Matomo is the open-source project at matomo-org/matomo on GitHub (https://github.com/matomo-org/matomo). Full-featured open-source web analytics suite you can self-host for data ownership. Category on LimeDock: growth. Approximate community size: ~22k GitHub stars. Repo (copy/paste): https://github.com/matomo-org/matomo This LimeDock Directories page explains what it is and how teams use it in plain English — so searches for the GitHub project can land on a practical guide.

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Link

https://github.com/matomo-org/matomo
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Installation guide

Open the GitHub repository, then follow the README for your stack.

Official GitHub repository: https://github.com/matomo-org/matomo GitHub path: matomo-org/matomo

How to open it: 1. Copy this URL: https://github.com/matomo-org/matomo 2. Clone or follow the README install for your OS / stack. 3. Start with the smallest example in their docs before production use.

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How to use it

**Simple example** Compliance wants analytics data on your infrastructure.

1. Self-host Matomo. 2. Install tracking. 3. Configure goals and access controls.

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Example prompts

  • “Self-host Matomo with SSO for our marketing team.”
  • “Matomo vs GA4 for data ownership?”
  • “Which Matomo plugins are worth it?”
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Use cases and examples

  • Evaluate matomo-org/matomo for your stack
  • Onboard a teammate to Matomo with a shared checklist
  • Compare Matomo against tools you already pay for
  • Capture lessons in your internal wiki after a pilot
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Prerequisites

  • Server ops
  • Privacy/legal review
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Tips

  • Powerful ≠ must enable everything.
  • Train marketers on the UI.