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SkillMarketingGrowth

Offers & Packaging

Design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure.

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01

Overview

Offers & Packaging is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. The skill is structured around practical workflows—covering Before Starting, Core Philosophy, The Value Equation, The Anatomy of a Complete Offer, Reference Library, The Diagnostic Loop—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `pricing`, `copywriting`, `paywalls`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/offers
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill offers

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/offers ~/.claude/skills/offers

Claude.ai

Customize → Skills → Upload the `offers` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with offers & packaging language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Before Starting, Core Philosophy, The Value Equation, The Anatomy of a Complete Offer, Reference Library, The Diagnostic Loop, When NOT to Use Offer-Design Tactics, Banned Vocabulary.

If Claude does not auto-select it, say: “Use the Offers & Packaging skill (`offers`)…”.

05

Example prompts

  • “Use the Offers & Packaging skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how Offers & Packaging would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running Offers & Packaging monthly.”
  • “Review my draft plan and improve it with Offers & Packaging. Call out assumptions and risks.”
06

Use cases and examples

  • Run a full Offer Design workflow on a live product or campaign
  • Produce a reusable Offer Design brief/checklist for the team
  • Audit the current state and prioritize fixes for offer design
  • Generate first-draft artifacts then refine with brand constraints
  • Connect Offer Design output to measurement and next experiments
  • Document a playbook entry so offer design learnings compound
  • Apply the “Before Starting” guidance to a current initiative
  • Apply the “Core Philosophy” guidance to a current initiative
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Offers & Packaging fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `pricing` and `copywriting` when the workflow spans channels.
09

Sources