PLG Strategy (Product-Led Growth)
Product-led growth strategy skill for activation, aha moments, self-serve conversion, expansion loops, and PLG metrics — listed on MCP Market as Growth Strategy / Product-Led Growth.
Overview
PLG Strategy focuses agent work on product-led motions: time-to-value, activation checklists, upgrade triggers, viral/content loops inside the product, and the metric stack (signup → activated → paid → expanded). Use it when designing onboarding, freemium/free-trial packaging, in-product upgrade UX, or PLG experiment backlogs. Complements GrowthBook for shipping experiments and Onboarding / Free Tools / Referrals skills for specific surfaces.
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Installation guide
Install from the MCP Market skill card (Growth Strategy / Product-Led Growth):
# Follow the card’s listed command, typically:
npx skills add <publisher/plg-or-growth-strategy-repo>If the card exposes a GitHub path, clone that skill folder into `~/.claude/skills/plg-strategy`.
How to use it
Share ICP, current funnel metrics, packaging (free/trial/paid), and product surface. Ask for activation definition, aha-moment design, upgrade triggers, and an ICE-ranked PLG experiment backlog.
Example prompts
- “Design a PLG activation checklist for a B2B analytics tool with 14-day trial.”
- “Propose 10 in-product upgrade triggers ranked by ICE for our free tier.”
- “Map our signup → activated → paid funnel and where product-led loops can compound.”
- “Turn Brian Balfour-style nested loops into experiments we can ship this quarter.”
Use cases and examples
- Define activation and aha-moment for a new PLG SaaS
- Design freemium → paid upgrade triggers in-product
- Build a PLG experiment backlog tied to North Star metrics
- Diagnose trial-to-paid drop-off with product fixes (not just ads)
- Map nested growth loops inside a user-created artifact/feature
Prerequisites
- Funnel metrics (even rough): signup, activation, trial-to-paid, expansion
- Clear packaging model (free, trial, usage-based, seat-based)
- Product surface access for in-product experiments
Tips
- Pair with `onboarding`, `free-tools`, `referrals`, and `ab-testing`.
- Claude AI-powered apps essay (Balfour) is a useful mental model for nested loops — cite as strategy input, not a skill install.
- Instrument before optimizing: Analytics + GrowthBook first.