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Product Marketing

Create or update their product marketing context document.

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01

Overview

Product Marketing is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). Create or update their product marketing context document. The skill is structured around practical workflows—covering Workflow, Sections to Capture, Step 3: Create the Document, Product Overview, Target Audience, Personas—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `customer-research`, `launch`, `sales-enablement`, `copywriting`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/product-marketing
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill product-marketing

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/product-marketing ~/.claude/skills/product-marketing

Claude.ai

Customize → Skills → Upload the `product-marketing` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with product marketing language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Workflow, Sections to Capture, Step 3: Create the Document, Product Overview, Target Audience, Personas, Problems & Pain Points, Competitive Landscape.

If Claude does not auto-select it, say: “Use the Product Marketing skill (`product-marketing`)…”.

05

Example prompts

  • “Use the Product Marketing skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how Product Marketing would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running Product Marketing monthly.”
  • “Review my draft plan and improve it with Product Marketing. Call out assumptions and risks.”
06

Use cases and examples

  • Positioning and messaging house for a new product
  • Persona + jobs-to-be-done narrative from research
  • Launch messaging matrix by audience segment
  • Competitive differentiation one-pager
  • Sales narrative aligned to product truth
  • Update product-marketing.md context for other skills
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Product Marketing fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `customer-research` and `launch` when the workflow spans channels.
09

Sources