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SkillMarketingSales

Property Listing

Writes Fair Housing–aware MLS/Zillow listing copy: hook headline, lifestyle description, highlights, and neighborhood notes from property facts.

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01

Overview

Property Listing (mohitagw15856/pm-claude-skills) produces accurate, appealing listing descriptions without protected-class steering language. Roundups also call this Property Description Generator / MLS listing description writer / Listing Description Writer — same job: turn beds/baths/sqft/features into publishable copy. Merged sources: NextAutomation Property Description Generator, Prosperity Agent listing-description, Tristan Ahumada Listing Description Writer, and Layer3Labs MLS listing generator patterns.

Real EstateMarketplaceAgencyOther

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02

Link

https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/property-listing
03

Installation guide

npx skills add mohitagw15856/pm-claude-skills --skill property-listing

Also available in Prosperity’s pack as `listing-description`:

/plugin marketplace add TheProsperityAgent/prosperity-real-estate-skills
/plugin install real-estate-skills@prosperity-real-estate-skills

Or download NextAutomation’s Property Description Generator template.

04

How to use it

Provide MLS field dump, target channel (MLS short / Zillow long / social), and brand voice samples. Request multiple variants. Run a Fair Housing pass before publish.

05

Example prompts

  • “Write an MLS-safe 400-character description and a long-form Zillow version from these fields. Flag any Fair Housing risk phrases.”
  • “Use my last five sold listings as voice samples and describe 123 Oak St for luxury buyers.”
06

Use cases and examples

  • MLS character-limited description
  • Zillow/Realtor.com long-form listing
  • Instagram/Facebook listing caption from the same facts
  • Rewrite generic AI listing copy into brokerage voice
07

Prerequisites

  • Property facts (beds, baths, sqft, features, condition)
  • Optional: 3–5 approved past listings for voice
  • Brokerage advertising / Fair Housing policy
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Tips

  • Avoid coded phrases (family-friendly, safe neighborhood, walkable-as-proxy) — describe amenities and facts.
  • Train on your sold listings so output doesn’t sound like every other agent.
  • Pair with Fair Housing Overlay as a mandatory pre-publish gate.
09

Sources