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SkillMarketingGrowth

Public Relations

When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).

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01

Overview

Public Relations is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). The skill is structured around practical workflows—covering Before Starting, Core Philosophy, The PR Mix, Owned: Press Page + Media Kit, Quick Reference: Pitch Quality Bar, Measurement—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `launch`, `content-strategy`, `social`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/public-relations
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill public-relations

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/public-relations ~/.claude/skills/public-relations

Claude.ai

Customize → Skills → Upload the `public-relations` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with public relations language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Before Starting, Core Philosophy, The PR Mix, Owned: Press Page + Media Kit, Quick Reference: Pitch Quality Bar, Measurement, Common Workflows.

If Claude does not auto-select it, say: “Use the Public Relations skill (`public-relations`)…”.

05

Example prompts

  • “Use the Public Relations skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how Public Relations would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running Public Relations monthly.”
  • “Review my draft plan and improve it with Public Relations. Call out assumptions and risks.”
06

Use cases and examples

  • Run a full Public Relations & Earned Media workflow on a live product or campaign
  • Produce a reusable Public Relations & Earned Media brief/checklist for the team
  • Audit the current state and prioritize fixes for public relations & earned media
  • Generate first-draft artifacts then refine with brand constraints
  • Connect Public Relations & Earned Media output to measurement and next experiments
  • Document a playbook entry so public relations & earned media learnings compound
  • Apply the “Before Starting” guidance to a current initiative
  • Apply the “Core Philosophy” guidance to a current initiative
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Public Relations fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `launch` and `content-strategy` when the workflow spans channels.
09

Sources