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SkillMarketingGrowth

Social Content

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage.

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01

Overview

Social Content is a growth/marketing skill from Corey Haines’ Marketing Skills collection (github.com/coreyhaines31/marketingskills). When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. The skill is structured around practical workflows—covering Before Creating Content, Platform Quick Reference, Content Pillars Framework, Hook Formulas, Content Repurposing System, Content Calendar Structure—so Claude can move from context gathering to concrete artifacts (briefs, copy, checklists, or audit reports) instead of generic advice. Pair it with related skills in the same collection: `content-strategy`, `copywriting`, `image`, `community-marketing`.

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02

Link

https://github.com/coreyhaines31/marketingskills/tree/main/skills/social
03

Installation guide

Option A — Install just this skill (recommended)

npx skills add coreyhaines31/marketingskills --skill social

Option B — Install the full Marketing Skills collection

npx skills add coreyhaines31/marketingskills

That unlocks related skills like `cro`, `copywriting`, `emails`, `ads`, and `seo-audit`.

Option C — Manual install (Claude Code)

git clone https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -R /tmp/marketingskills/skills/social ~/.claude/skills/social

Claude.ai

Customize → Skills → Upload the `social` folder as a zip / `SKILL.md` → enable the skill.

Always skim `SKILL.md` before first use so you know its triggers and related skills.

04

How to use it

1. **Trigger it with social content language** — mention the job by name or ask for the deliverable this skill owns. 2. **Share product context up front** — ICP, offer, URL, constraints, and any metrics. If `.agents/product-marketing.md` (or `.claude/product-marketing.md`) exists, the skill will read it first. 3. **Let it run the assessment** — answer clarifying questions before asking for final copy/strategy. 4. **Request a concrete artifact** — brief, audit, page outline, sequence, scorecard, or launch checklist. 5. **Close the loop** — feed performance data back so the next iteration compounds.

**Typical sections it covers:** Before Creating Content, Platform Quick Reference, Content Pillars Framework, Hook Formulas, Content Repurposing System, Content Calendar Structure, Engagement Strategy, Analytics & Optimization.

If Claude does not auto-select it, say: “Use the Social Content skill (`social`)…”.

05

Example prompts

  • “Use the Social Content skill to assess our current state and produce a prioritized action plan.”
  • “Walk me through how Social Content would approach this step by step, then execute on our product.”
  • “Create a reusable checklist and prompt template for running Social Content monthly.”
  • “Review my draft plan and improve it with Social Content. Call out assumptions and risks.”
06

Use cases and examples

  • Run a full Social Content workflow on a live product or campaign
  • Produce a reusable Social Content brief/checklist for the team
  • Audit the current state and prioritize fixes for social content
  • Generate first-draft artifacts then refine with brand constraints
  • Connect Social Content output to measurement and next experiments
  • Document a playbook entry so social content learnings compound
  • Apply the “Before Creating Content” guidance to a current initiative
  • Apply the “Platform Quick Reference” guidance to a current initiative
07

Prerequisites

  • Claude Code, Claude.ai Skills, or another Agent Skills–compatible host
  • Product/brand context (ICP, offer, URLs, constraints) for grounded outputs
  • Optional: `.agents/product-marketing.md` or `.claude/product-marketing.md` in the repo
  • Permission to install third-party skills — audit SKILL.md first
  • Optional: analytics or ad-platform access when the task needs real performance data
08

Tips

  • Keep triggers specific so Social Content fires only when that job is requested (avoids context tax).
  • Load product-marketing context (ICP, voice, offer) before asking for final copy or strategy.
  • Prefer one sharp deliverable per turn—brief, audit, or draft—then iterate with data.
  • Audit `SKILL.md` and any scripts before production use; treat community skills as code.
  • Pair with `content-strategy` and `copywriting` when the workflow spans channels.
09

Sources